From the third Thursday in November to 15 December there are on the market 40 million bottles of Beaujolais. The biggest fans outside France are the Japanese.

The wine is drinking by God’s will, and that, in terms of the new harvest, in France, by law, still exerts the third Thursday of November when the “secede” – the new Beaujolais. Caps open at midnight, no one mustn’t open the bottle before it. A number of drinking cup counts are then gingerly the next day, the hangover from their desk. For comfort, quickly followed by the weekend.

By clock irony, the new Beaujolais is not opened first in the motherland, France, but on the other side of the globe, in Japan, where Thursday comes a little earlier. If we are right, and order is, as a drunkard from the land of the rising sun, the largest foreign consumer of primary nectar from the Saone valley. Over six million bottles of the new Beaujolais sipping Japanese who, on the feast of wine, it know how to fill the pools.

In France, meet only the “streams” from the bottle. In a country where they say that the “meal without wine – lunch sadness”, Beaujolais is one percent of the total production of grape nectar, and in the barrels every year float up to half a million hectoliters of wine. Others are kept, sometimes years, to more mature. What is Beaujolais concerns, the council is to be in the dark cellar reserve of two to a maximum of ten years, who can refrain.

The French say that without the bread and wine, there is no love. Wine is the history, culture, tradition. Beaujolais is the first wine, and wine in France more than a beverage. This is witnessed by the saying: “You might say growers of grapes to the woman cheats, but do not tell him that his wine is bad.” However, many previous years complained that the wine uvrilo to speed and that the wine is sometimes put into it all manner of yeasts that are themed on a banana. It is a promise, came to an end.

That wine is good, if nothing else, at least for a gathering with the company, showed numerous “tasters” who are in cafes across France, and the world, traditionally more in 1937. year, and this time rushed to “test”. Available to them is about 40 million bottles that, by law, may be sold by 15 December.

Beaujolais is even exported to 110 countries in the world passed by approximately fifteen million bottles. Last year, outside of the French “hexagon” drunk is about 115,000 hectoliters. Of these, almost half in Japan. On the second fan Beaujolais Americans are from about two and a half million bottles popijenih new French wines, followed by neighbors, the Germans, with 1.3 million.

The new Beaujolais is an excellent example of how the mediocre wine can make a great business. The region north of Lyon, who is a writer, journalist and politician Leon Doda said that there are three rivers – Ron, Saona and Beaujolais, he knew well that kinda cash in his vineyards, in tens of millions of euros every year.

The new Beaujolais is the first night, a little more expensive and much better wine. The French, however, like to say that “only the first bottle of expensive.” Next go to the expense, somehow, on their own.